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This is not a franchise application. Should you qualify, our franchise sales team will contact you and request additional information from you. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Franchise offerings are made by Franchise Disclosure Document only. We will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.

Adela and Victor Taboada, Franchise Owners since 2008.


We're with you every step of the way.
Relocated for their first Primrose School. And every year, they win community awards.
Adela and Victor Taboada
Primrose Schools Franchise Owners since 2008
Relocated to open their Primrose School.
Adela and Victor Taboada
Primrose Franchise Owners since 2008

Having opened more than 350 schools over the last 36 years, we’ve developed a road map and support system to help you navigate the challenges of site selection and school development on the path to ownership.

This Way to Opening a Primrose School
Say Hello
Chat with our Franchise Development team
Schedule a Franchise Disclosure Document (FDD) meeting
Study the Fdd
Review and then discuss our Franchise Disclosure Document with us
Meet the entire development team
Get to know us
Interview Primrose Franchise Owners about their experience
Consult with outside financial sources and advisors
Get to know you
Submit confidential evaluation and personal finance statements
Background and credit checks
Receive a gold star
Final approval
Review agreement
Sign franchise agreement
Pick Your Location
Start site selection with the real estate team
Build, train,
ring the bell
92 hours of interactive classroom training
34 hours of online training
80 hours of onsite school training
6 months of pre-opening support
Ongoing support from our National Leadership Support Center team
Building Your
Primrose School
Here is a breakdown of the total investment required to build and open a Primrose school. Franchise Owners who plan to lease rather than build should see the lease option section below.
Total Initial Primrose Fees
Initial Franchise Fee
Initial Deposit of Real Estate
Services Fee
Initial Training Deposit
Total Costs to be Financed
Other Real Estate Costs
$2.9MM - $4.9MM
Lease and Utility Security Deposits
$10K - $30K
School Equipment and Supplies
$252K - $285K
Insurance (Quarterly Payments)
$4K - $8K
Marketing and Grand Opening
$35K - $45K
Transportation Vehicles (Lease vs. Own)
$900 - $42K
$4K - $7K
Initial Software License Fee
$4,280 - $5,578
$10K - $45K
Financing Costs (Closing Cost)
$90K - $150K
Balance of Real Estate Services Fee
Three–Month Working Capital
$150K - $182K
Total Costs to be financed:
*Up to a 15% cash injection is required. These figures are based on the Estimated Initial Investment that is disclosed in Item 7 of our 2016 Franchise Disclosure Document. These initial investment costs assume you will develop your School under our Real Estate Development Program. Your actual investment and expenditures may vary considerably from these estimates based on many factors. Please see our Franchise Disclosure Document for a complete understanding of what is included in these categories and the basis of our estimates.
The Leasing Option
Primrose Schools® offers leasing options to help Franchise Owners open in high value real estate markets. Total investment costs range from approximately $717K to $3.5MM. Contact a Primrose Franchise Development team member at 1-800-PRIMROSE.

We'll guide you toward financing.

Once you have your pro forma in place, our Primrose financial consultant will introduce you to our preferred lenders and guide you through the process. We can also support you with the lender of your choice.

"They do provide you with the path, even to get your building financed."
Jana & Rick Radtke
Primrose Franchise owners since 2000
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