The early education market is blooming.
Demand for high-quality, early education and care has never been higher in the United States. According to the Bureau of Labor Statistics, nearly 62 percent of families with children have two parents employed – more than ever before. Not surprisingly then, an estimated 12.5 million children under the age of 4 are enrolled in some form of child care at any given time1.
As more and more parents value this critical time in a child's development, Primrose Schools® Franchise Owners are positioned to address the growing need for excellent, innovative early childhood education and care nationwide. That's because owning a Primrose school is more than a daycare franchise opportunity. It's the chance to provide the premier education and child care business model to the children and families in your community.
Ranked the No. 1 child care franchise by Entrepreneur2 and No. 5 on Forbes’ list of America’s Best Franchises to Buy3, it’s no surprise Primrose Franchise Owner satisfaction exceeds all benchmarks in the franchise industry4. We like to think it comes from planting the best seeds in the right soil.
1 U.S. Census Bureau.
2 Based on the 2021 Entrepreneur 500 rankings.
3 2019 Forbes List of Best Franchises to Buy.
4 Based on the National Report on 2017 Primrose Schools ACE Franchise Owner Satisfaction Survey.
Franchise Owners since 2014
Education-based child care is expected to grow at an even faster pace than the overall child care market.
And Primrose is the leader.
Start Something Worthwhile

Some rewards can't be measured in numbers.
Primrose Schools offers everything you would expect from a premier school: an excellent proprietary early education blueprint and delivery model, weekends off, the opportunity for financial security and sense of purpose.
Sleep well knowing every building block for the foundation of your Primrose school has been researched, planned, equipped, supported and delivered. Play kitchen sink included.
Monday through Friday business hours allow you the flexibility to manage your own time and balance your quality of life. Still, lots of Franchise Owners choose to put in extra hours – engaging in outreach, community activities and networking.
Child care is an essential service. The stability of the industry and the Primrose brand are reasons why Primrose Schools has the lowest SBA loan failure rate among childhood education brands.1
1 Based on comparative SBA loan performance data for childhood education brands with more than 200 franchised units presented in a competitive benchmarking study completed by FRANdata.
Primrose Franchise Owners are making an important difference by meeting the need for quality early learning and care for children and families in their communities.
You don’t have to be an educator. We’ll teach you what you need to know.
Primrose Franchise Owners come from all different backgrounds: finance, tech, real estate, healthcare and sales to name a few. The characteristics they all have in common are strong relationship-building skills, a desire to do meaningful work and a passion for our family-focused brand.


The formula for a Primrose school is based on 40 years experience in developing our early education business model. Equity in your home and former employer retirement accounts might qualify as liquid assets. Our Franchise Development team is available to help determine if you qualify.
* Actual amount will be determined based upon site, location and local building requirements. Lease opportunities may be available in your area which could reduce the minimum liquidity requirements to the $350,000 range.