Building a Primrose school is more than just a business goal — it’s a promise to the families in the surrounding community that they can access the high-quality early childhood education and care they deserve. That’s why the decision where to build a school is so important for Franchise Owners. With space in urban and suburban areas increasingly challenging to locate, shopping centers are an often overlooked, but increasingly appealing option for Franchise Owners looking for sites.
Why a Primrose School is the Ideal Shopping Center Tenant
Primrose now has more than 375 schools in 29 states and plans to add an additional 125 schools to its system by the end of 2020. Our growth coincides with a real estate trend across the U.S. — the decline of enclosed shopping malls and the rise of mixed-use, outdoor town centers. Now, developers see our schools as an attractive amenity for these types of developments.
Here are a few reasons why they’re taking note:
- Primrose Schools is a service provider, which means the rise of e-commerce will not affect our business the same way it affects retail tenants. In addition, the demand for child care services is present year-round.
- Our schools bring 150 to 200 parents onto the property twice a day, who also serve as potential customers for retail or dining service providers in the development.
- Each school offers an early education and care experience of the highest quality. As a result, Primrose schools are a great fit for developers looking to position a shopping center as a premier destination.
- One-stop access to child care, dining, grocery shopping and more in the same place is an appealing option for many parents. Plus, new shopping centers are often located near major employment centers, delivering working parents extra peace of mind and easy accessibility.
- Our schools have lower parking requirements than retail, with the largest use occurring during off-peak hours and rarely on evenings or weekends. Parents typically arrive early in the morning for drop-off and in late afternoon for pick-up.
- Our site requirements are adaptable, and we work with Franchise Owners and developers to ensure a harmonious relationship with neighboring tenants in every development. Traditionally, our schools have been built as single-story buildings on 1.5 acres of land — but Primrose has found creative new ways to integrate our buildings into more places.
With these benefits in mind, it’s clear why Franchise Owners should consider opening a Primrose school located within a shopping center. When searching for a location for your school, ask yourself — could a new shopping center be the right fit? If so, consider contacting the developers to gauge their interest.
Ready to Get Started?
The Primrose Real Estate and Franchise teams work closely with Franchise Owners to find ideal school locations and navigate the development process. To learn more, email us or call 800-PRIMROSE (774-6767).
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