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This is not a franchise application. Should you qualify, our franchise sales team will contact you and request additional information from you. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Franchise offerings are made by Franchise Disclosure Document only. We will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.

Lobby entrance view of a Primrose School.


Welcome to Primrose Schools Franchise News

Virtually Tour Primrose School Real Estate Models

By Bill Pierquet, Senior Vice President of School Development, Primrose Schools

Primrose Schools is growing rapidly, with more locations in development for 2017 than any year before it. Ranked #1 in the Franchise 500 child care category by Entrepreneur, we provide a premier early childhood education and child care experience to tens of thousands of families nationwide.

And we’re on our way to serving thousands more. Families across the country are demanding the high-quality child care Primrose provides, so we’re looking for new school sites in markets coast to coast.

Our flexibility is the key to meeting this demand. We like to say that we can build a Primrose school just about anywhere parents need one. Our team is adept at overcoming the commercial real estate challenges that development sites often present.

Our nearly 350 nationwide locations fit into three categories: suburban, urban and conversion, and you can take a virtual tour of each school model below. We’re currently on the hunt for sites in Boston, Chicago, Northern New Jersey, Washington, D.C., Philadelphia and California. If you have the perfect location for a potential school or want more information on our site selection requirements, reach out to the Primrose Real Estate Team.

Suburban School  – Primrose School at Lowry

Exterior of the Primrose School at Lowry

Even though Lowry is a suburb of Denver, we were able to fit our typical school prototype onto this site. To build in a suburban location, we need a site large enough for at least a 12,000-square-foot building. Our suburban schools also have at least 6,000 square feet of space for an outdoor playground. We build them in middle- to upper-income residential areas with at least 2,000 children younger than age 4 within a three-mile radius.

Urban School – Primrose School of South Tampa

Exterior of the Primrose School of South Tampa

Urban development brings with it different site requirements Schools in urban areas can range between 8,000 and 15,000 square feet, and we prefer  space on the first or second floor of a commercial property or a standalone building of the same size. But our flexibility is key. For Primrose School of South Tampa, we actually had to build a much larger school to meet all of the demand! Urban schools require direct access to 5,000 square feet of flat, secure outdoor space for a playground, and we can be very creative with that space. In addition to looking for middle- to upper-income residential areas as locations for a new urban school, we like to build near large employment centers such as large office parks, mixed-use developments, research universities or teaching hospitals.

Conversion School – Primrose School at the Denver Tech Center

Exterior of the Primrose School at Denver Tech Center

This is where our creativity shines. When converting an existing building to a Primrose school, we make sure the building is between 8,000 and 15,000 square feet in size and has enough outdoor space for a playground. Primrose schools have been created out of medical office buildings, bank branches and more. These schools can be in suburban areas or in urban areas like Denver Tech Center, a popular office campus. The key is finding a location that meets our site selection requirements.