It was just last year that my wife, Samina, and I opened our first Primrose school in Pleasanton, Calif. This was a huge milestone for our family; but, we were equally honored by the opportunity to mark a milestone for Primrose Schools as it expanded coast-to-coast for the first time. The West Coast, specifically the San Francisco Bay area, is in need of high-quality early education and we were thrilled to be the first to bring the Primrose Experience to the Pleasanton community.
For many years, Samina and I were franchisees of several nationwide retail stores; and, while we valued the experience, we also realized we wanted to be a part of a business that had a greater cause and bigger impact. Growing up in Africa, where high-quality education is a luxury, we learned to value it greatly. So when we heard about opportunities with Primrose Schools, we were eager to provide a lasting service to young children and families. Through our friends and Primrose Schools Franchise Owners Noel and Pratiksha Rigley, we learned more about the research-informed curriculum and support Primrose Schools provides and fell in love with the company, its people and its mission. The Rigleys own multiple schools in the Dallas area, so we got to see the positive impact they’re bringing to hundreds of children and families firsthand. We believed that Primrose Schools could offer us the opportunity we had been searching for; and, when the chance to open a school in California popped up, we took it. It was the perfect fit!
We opened Primrose School of Pleasanton in February 2014. Since then, we’ve enjoyed meeting neighbors, families and members of the community. In a year and a half, our school has truly blossomed and flourished. In fact, just last month, we reached 100 percent enrollment, which is well above the industry standard. While we’ve worked hard to achieve this growth, we also attribute much of our success to the support we’ve received from the Primrose Schools Leadership Team. From day one, we have been so grateful for the high-quality Balanced Learning® program, pre-opening support team, training, and the individual school business and marketing consultants Primrose Schools has provided to us as Franchise Owners. We’ve been amazed at the level of attention and dedication every team member has paid to our school. Additionally, the success of our school wouldn’t be possible without our staff and the children and families of the Pleasanton community. Samina and I credit our school’s growth to their support and excitement.
In addition to building our dream business with Primrose Schools, we’ve also built a long-lasting relationship with our partners at the Support Center. In fact, it’s thanks to these relationships that VP of Franchising Chris Goethe asked me to join him at the West Coast Franchise Expo last week in Anaheim, Calif., to speak on a panel: The Franchisor-Franchisee Relationship: Striking the Perfect Balance. It was a wonderful experience connecting with entrepreneurs embarking on their journeys and to share my story and experience opening the first Primrose school in California. Chris and I spoke about the right attributes for building a positive relationship and its similarities to marriage! In order to build a long-lasting franchisor-franchisee relationship, you’ll need aligned values, passion and work ethic to keep the partnership going, just like you would in a marriage. During our panel presentation, Chris and I connected with attendees and provided them with a better understanding of the relationship they should seek to establish with their current or prospective franchisors. I am grateful that Chris invited me to join him on the panel and delighted to have offered my advice to others who are walking in the same shoes I wore not too long ago.
Some may consider my family as pioneers for the growth of Primrose Schools on the West Coast, however, the truth is the real pioneers are the people in my community. Primrose Schools has embraced Pleasanton and, in turn, the people of Pleasanton have embraced us. Our Primrose parents make early education a priority and help us bring high-quality education to California. My wife and I seek to serve our community and provide parents with the premier early education and care they are seeking for their children. Because one school isn’t enough to serve all the families in our community, Samina and I have officially started the process to open a second school in the Tri-Valley area and we’re looking for land. Making the decision to move to California and become Primrose Schools Franchise Owners with my wife and family is one of the best decisions I ever made. I’m constantly learning that the opportunities are endless and am proud to have Primrose Schools as my partner.
If you’re interested in learning more about the franchising opportunities at Primrose Schools, I encourage you to “Request Information” at the link above and learn about the possibilities you may find in your community!