Next week, Primrose will break ground on its newest school in Cherry Hill, New Jersey. A groundbreaking ceremony is always an exciting day for everyone involved. The Franchise Owners will gather with friends, family and city officials to celebrate the culmination of months, sometimes years, of work. When that first shovel-full of dirt turns over – that’s often when their dream of owning their own business becomes real.
In my more than 30 years working in real estate, I’ve attended a lot of groundbreaking ceremonies. And for almost nine of those years, I’ve watched Primrose expand from coast to coast and throughout the Northeast. In the past year alone, we’ve opened new schools in Massachusetts, New York and right in the middle of Philadelphia.
Primrose Schools is growing in a big way and one key to our growth has been our adaptability in developing new schools wherever they’re needed. While the neighborhood may be different, the quality and standards of a Primrose school never change.
In Philadelphia, we currently have two schools open in very different neighborhoods. The first is in Royersford, about 45 minutes from the city. This school, a typical one-story prototype with a large outdoor playground on two acres of land, serves families looking for the slower pace and an increased sense of community a suburb like this offers.
Primrose School of Royersford
Last year, we opened a second school right in the heart of Philadelphia’s Center City neighborhood. This school operates within a mixed-use building in a bustling urban neighborhood, which means families can live, eat, work and give their children a premier education all on the same city block. As more young families decide to work and live in the city, demand for quality early education and care will increase, and child care providers, like Primrose, will be an even better investment than they already are today.
Primrose School of Center City (Credit: Don Pearse)
Back in Cherry Hill, we are building a school that fits in between these two models. Cherry Hill is an edge city — able to stand on its own but thriving thanks to the larger city just on the other side of the Delaware River. As people move closer to the urban core, many will find themselves in edge cities like Cherry Hill, which are more affordable than Philadelphia but close enough to be easily accessible.
Primrose can thrive in all three of these areas. With 135 schools in our development pipeline, and many more planned for the future, we are always looking for the next opportunity.
If you’re in the Philadelphia area and want to learn more about where we’re growing next, don’t miss Bisnow’s Future of the Burbs event on Tuesday, February 21, where Senior Vice President of Development Bill Pierquet will be speaking more about the Philadelphia suburbs.